It’s Only a Case of Viral Marketing

marketing cartoon

Viral marketing is apparently the holy grail of advertising now. Post a video of something funny, awkward or hopefully both, and hope that you’re the next big Internet sensation.

Still, you’d think people in advertising would be able to craft a term a little more friendly than “viral.” It sounds like something that’s going to keep you on the couch with some chicken soup for a good week.

And it’s that observation that led to this cartoon.

Mark Anderson Mark Anderson's cartoons appear in publications including Forbes, The Wall Street Journal and Harvard Business Review. His business cartoons are available for licensing at his website,