What Is Facebook Marketplace?

what is facebook marketplace

Facebook marketplace connects buyers and sellers. Facebook users who have an account can buy and list items for free. It’s a sales channel that both businesses and individuals can use. Plus there are no listing fees.

What Is Facebook Marketplace?

Got a Facebook business page? A business owner can use Facebook Marketplace for businesses. You get the benefit of real-time communication with your target audience through Facebook messenger, answering inquiries and questions in real-time.

Many categories of businesses can use this platform. Like those in E-commerce and retail, real estate, and automotive.

Why Your Business Should Sell on Facebook Marketplace

If you’ve got a Facebook page you can make Facebook Marketplace work for you. The marketplace and Facebook itself have almost 3 billion monthly users. It all began with Buy and Sell Groups that were launched in 2015. Now 70 countries use Facebook Marketplace.

There are some reasons why your business should be included.

  • It’s A Good Way To Communicate With Potential Buyers: Your business can use Messenger to answer queries. Or you can change the product descriptions and add contact details for WhatsApp or Instagram Direct. Each application has advantages.
  • You Can Build A Reputation: This peer-to-peer platform builds trust between your business and customers. It’s quick and easy to interact with users.
  • Track The Best Sellers: Facebook marketplace has a lot of great features. When you access a store on the platform, the best-selling items come up first. There are some rules for event tickets, payment methods, and default locations for a sale.
  • Facebook Marketplace is Free: You only need a Facebook account to add a Marketplace listing.
  • Use Personalization Tools: Use ads to target the right audience. Like a lookalike audience that’s a group similar to the people who already buy from you. Focus any campaign objective this way.

what is facebook marketplace

Benefits and Limitations of Facebook Marketplace

Considering using Facebook Marketplace for your business? Weigh its pros and cons in the table below to make an informed decision.

Benefits of Facebook MarketplaceLimitations of Facebook Marketplace
No listing feesSelling fee of 5% on a shipment
Real-time communication with customers via MessengerNo official app specifically for Marketplace
Exposure to almost 3 billion monthly usersBuyers often expect to negotiate prices
Ability to build a business reputationCertain restrictions on features like rooms and chats
Free access with a Facebook accountResponse time expectation of two business days
Integration with e-commerce platforms like Shopify
Personalized customer experience
Features to track best sellers

How to Sell Items on Facebook Marketplace

Facebook supplies a step-by-step guide on the subject. If you’re looking to sell online it starts by tapping the marketplace icon. The instructions go through how to select a section and title and photos.

There’s some other interesting information on how to edit a listing. Read the tips on how to meet people from the marketplace in person.

Facebook Marketplace Categories for Sellers

When considering Facebook as a selling platform, it’s essential to know that Facebook Marketplace offers a diverse range of categories tailored to suit various business niches and individual sellers.

From consumer electronics to handcrafted items, it provides a robust platform to reach potential buyers directly.

It’s particularly favored for its local reach, where buyers can physically inspect items before purchasing, eliminating the apprehension associated with online shopping. Here are some of the most popular categories on the platform:


Electronic items have always garnered massive interest across various online platforms, and Facebook Marketplace is no exception.

Given the ever-evolving world of tech, consumers are constantly looking for the best deals on gadgets, making this category thrive. Integrating with e-commerce giants like Shopify further enhances its allure.

Additionally, with the aid of tools like Facebook Pixel, sellers can optimize their listings, track conversions, and retarget their audiences to boost sales . Check out the Facebook Pixel listings.

what is facebook marketplace


This category spans a vast array of products, from vintage vinyl records to the latest bestsellers. The unique advantage Facebook Marketplace offers in the entertainment segment is its personal touch.

Leveraging user data, the platform can offer recommendations tailored to individual preferences, thereby increasing the likelihood of sales. This targeted approach, combined with a vast user base, makes the entertainment category a lucrative one for sellers.

what is facebook marketplace


As families grow and children outgrow their belongings, the demand for baby and kids items is perennial. The Family category not only caters to those looking to buy new products but also those seeking preloved items in good condition.

Detailed imagery, coupled with accurate descriptions – for instance, highlighting the safety features of a baby crib or the durability of a toy – can drive sales in this category.

what is facebook marketplace


With the increasing focus on holistic well-being and self-care, hobbies have assumed a significant role in modern lifestyles. Whether it’s collecting vintage stamps, pursuing photography, or indulging in DIY crafts, Facebook Marketplace offers a dedicated space for enthusiasts.

The integrated nature of the platform means sellers can leverage insights from user profiles to tailor their offerings, enhancing the overall shopping experience.

what is facebook marketplace

Pet Supplies

Pet ownership has surged, and with it, the demand for pet supplies. From gourmet pet foods to quirky toys and accessories, Facebook Marketplace provides sellers an avenue to tap into this growing market.

A well-curated listing with clear images, coupled with genuine reviews and ratings, can significantly influence buying decisions. Additionally, sellers can offer insights, tips, and advice related to pet care, further establishing credibility in the category.

what is facebook marketplace

Toys and Games

There are buying and selling groups too. These Facebook Groups need to meet their commerce policies. Some features like rooms, chats, and anonymous posts are restricted.

Toy and Games is a group you can join. Search this group for items like family night board games and kids’ games to name a few. With a new listing, you should consider the shipping option. Click this link to find out if that’s an option in your location.

what is facebook marketplace

How to Place Facebook Marketplace Ads

Beyond just organic listings, Facebook Marketplace offers a potent ad platform for sellers. Placing ads can substantially amplify reach, driving more eyeballs to products. However, it’s not just about boosting visibility; it’s about targeting the right audience.

Leveraging user data, Facebook allows sellers to display their ads to a relevant audience, thereby increasing the chances of conversion.

And with the platform’s seamless integration with Meta Ads Manager, sellers can streamline their ad campaigns, track performance metrics, and optimize for better results.

Using the Facebook App for Marketplace

Start by opening the app for Facebook on your smartphone. The More section on the top right of the screen will lead you to Marketplace.

Remember, there’s no official application for Facebook Marketplace. Check to make sure your smartphone can take high-quality photos. Here’s a link to the design recommendations to add photos. These help sales.

Tips for selling on Facebook Marketplace

This site lets you sell locally without charging fees to list. That’s one good reason to read the following tips for selling on Facebook Marketplace.

  • Use Natural Light For Photos: Making sales on Facebook Marketplace means having good pictures. It’s best to use natural light and no flash for pictures. You don’t want to distort the colors. You don’t need to be a professional photographer, but don’t use stock images either.
  • Don’t Forget the Dimensions and Details: Listing all the details is important. List all the dimensions and provide detailed descriptions. That includes pointing out any scratches, dings, or flaws. Transparency needs to be part of the listing details.
  • Consider Using Facebook Ads: Here’s a link to get your products out in front of 2.6 billion potential customers.
  • Make The Prices Competitive: Take a look at what the competition is doing before you click publish. Remember Marketplace buyers like to haggle. It’s a good idea to add a percentage to your lowest price so you can negotiate.
  • Don’t Forget Search Tags: You can include up to 20 in each listing.

Maximizing Visibility on Facebook Marketplace

To ensure your listings stand out on Facebook Marketplace, it’s crucial to employ strategies that maximize visibility. High-quality, clear images and detailed descriptions play a significant role in attracting potential buyers.

Additionally, regularly updating your listings and responding promptly to inquiries can boost engagement, making your items more likely to be seen. Utilizing Facebook’s algorithm to your advantage by encouraging reviews and ratings can also enhance your presence on the platform.

Navigating Facebook Marketplace Policies

Understanding and navigating Facebook Marketplace policies is essential for sellers. These policies govern what can and cannot be sold on the platform, ensuring a safe and trustworthy environment for users.

Familiarizing yourself with these guidelines can prevent potential issues, such as listing removals or account suspensions. It’s also important to stay updated on any changes to these policies to ensure compliance and smooth operation of your Marketplace activities.

Strategies for Effective Pricing on Facebook Marketplace

Pricing your items effectively is key to success on Facebook Marketplace. Conducting market research to understand the going rates for similar items can help you set competitive prices.

Consider adopting a flexible pricing strategy, as many buyers on the platform are looking for deals and may want to negotiate. Highlighting the value of your items, including any unique features or benefits, can justify higher price points and attract serious buyers.

Leveraging Social Proof on Facebook Marketplace

Social proof, such as customer reviews and ratings, is a powerful tool on Facebook Marketplace. Positive feedback from previous buyers can significantly influence the purchasing decisions of potential customers.

Encouraging satisfied customers to leave reviews can build trust and credibility, making it easier to sell your products. Additionally, engaging with your customers through comments and messages can foster a sense of community and loyalty to your brand.

Understanding the Buyer’s Journey on Facebook Marketplace

To effectively sell on Facebook Marketplace, it’s important to understand the buyer’s journey. From initial discovery through browsing and searching to the final decision to purchase, each step of the journey presents an opportunity to engage and convert potential customers.

Tailoring your listings to meet the needs and preferences of your target audience, providing clear and prompt communication, and offering seamless transaction experiences can enhance the buyer’s journey and increase sales.

Is It Free to Use Facebook Marketplace?

There’s no listing fee. But you need to pay a selling fee. This comes out automatically when you sell something. It’s 5% on a shipment. Or, a flat fee of $0.40 on shipments totaling $8.00 or less.

Is It Safe to Use Facebook Marketplace?

Yes. But it’s a good idea to take a few precautions when using a peer-to-peer resale site. Here are a few ideas to keep your experience safe while making sales.

  • Don’t disclose information that is private like personal phone numbers.
  • Meeting in a public place is a good idea. Parking lots for grocery stores or gas stations are good choices.

Finally, try and stick to local transactions wherever possible. This limits the possibility you’ll get stiffed for the goods after making the payment.

Finally, here’s a complete guide to setting up your own shop.

Image: Depositphotos

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Rob Starr Rob Starr is a staff writer for Small Business Trends and has been a member of the team for 7 years. He is a graduate of Ryerson University in Toronto with a Bachelor of Journalism degree. His print credentials include employment with various Toronto area newspapers and three works of fiction: The Apple Lady (2004), Creekwater (2006) and Sophistry By Degrees (2008) published by Stonegarden Press In California.