What is Linktree?

what is linktree

In the ever-changing world of social media marketing, businesses need to keep up with the latest trends. One such trend is using Linktree as a way to direct your followers to your most important links using a landing page.

In this article, we’ll discuss what Linktree is, how it works, and some of its benefits. Let’s dive in!

What is Linktree?

Linktree helps you create a landing page that features multiple links of yours across your social media accounts using only one link. This can be helpful for Instagram users who want to keep their Instagram bio simple.

They can easily add links and direct users to their other social media accounts, websites, or other online properties using Linktree. Using a Linktree URL on your Instagram bio or other social media accounts allows you to share more than one link in your bio.


What is Linktree Used for?

Linktree serves as a centralized hub where users can access multiple links with a single click. This streamlined approach ensures that potential visitors aren’t overwhelmed with too many options.

If you’ve got various articles, products, or other content dispersed across different sections of your site, Linktree consolidates these under a singular, easily shareable link.

This user-friendly design enhances the user experience, encouraging more clicks and, in turn, driving more traffic to your website. Plus, when shared on social platforms, this singular link can draw in a larger audience to your main website.

Increase website traffic

Using Linktree can help increase traffic to your website by making it easier for people to find.

For example, if you have a blog post that you want people to read, you can share the link on Linktree and people can click through to it without having to search for your website.

Boost engagement on social media

what is linktree

With the surge in content across social media platforms, it’s easy for your posts to get lost in the flurry. By using Linktree, you’re offering your audience a one-stop solution to access all your content.

If you’ve just launched a new YouTube video, podcast episode, or Instagram post, you can update your Linktree link accordingly.

This method ensures that no matter when someone checks your Linktree, they’re always presented with your latest and greatest content, thus boosting clicks, engagement, and overall interaction on your social platforms.

Creating a more professional online presence

what is linktree

Linktree can help you create a more professional online presence by allowing you to link to all of your social media accounts and other websites in one place. This can be helpful if you’re trying to create a more polished online persona for your business.

Generate leads and sales

what is linktree

Beyond just being a link-sharing tool, Linktree can be pivotal in your marketing and sales funnel.

By strategically placing call-to-action links, like signing up for a newsletter, registering for a webinar, or accessing a limited-time sale, you leverage Linktree’s simplicity to drive action.

When potential customers or clients see a clear, uncluttered list of options, they’re more likely to click and convert.

By tracking which links get the most traction, you can also gain valuable insights into where your audience’s interests lie, allowing you to refine your marketing strategies over time.

Is Linktree Free or Paid?

Linktree is a free tool that helps users build a link portfolio. It offers a free account and a paid account. The free version includes unlimited links just like their paid subscriptions. However, one drawback of the free tier is the lack of analytics.

You’ll need to be on their paid “Starter” plan to have access to analytics.

Pros of Using Linktree

There are many pros to using Linktree for social channels and websites. Here are just five pros of using Linktree in your business:

  • Custom landing pages. With Linktree, you can design a page that looks exactly the way you want it to look, without having to worry about the design of your social media platforms or website.
  • Linktree analytics. Linktree comes with an analytics dashboard similar to Google Analytics that lets you see how much traffic each link is getting, where your visitors are coming from, and what platform they’re using. Unfortunately, this feature is only available on paid plans.
  • Unlimited links. There are no limits on the number of links you can add to your Linktree, so you can include as many links as you want. This is extremely helpful if you have a lot of content or want to include links to external websites.
  • Easy to use. Linktree is very easy to use, even if you’re not tech-savvy. The interface is simple, and there’s no coding required.
  • Affordable. In addition to the Linktree free plan, they have paid plans that start at just $5 per month, which is very affordable for most businesses.

Cons of Using Linktree

While Linktree is great, it does have its negatives as well. Let’s take a look at three Linktree cons…

  • The free version is limited. If you want to access Pro features like analytics, it’ll cost you at least $5 per month.
  • Linktree is a middleman. When you use Linktree, you’re essentially using a middleman to link to your content. This isn’t necessarily a bad thing, but it’s something to keep in mind.
  • You’re relying on Linktree. If Linktree ever goes out of business or changes its platform, you could be in trouble. This is something to keep in mind if you’re relying heavily on Linktree for your business.

How to Make a Linktree

Making a Linktree is quick and easy. Here’s a quick step-by-step guide:

Step 1: Claim Your Linktree Landing Page URL

Step 2: Enter Your Email or Phone Number

Step 3: Enter Your Desired Password

Step 4: Enter Your Name

Step 5: Select the Main Category and an Optional Sub-Category

Step 6: Choose Your Plan

Step 7: Verify Your Email

Step 8: Add All Your Links

Step 9: Reorder and Share Multiple Links

How to Create a Linktree Summary

1Claim Your Linktree Landing Page URL
2Enter Your Email or Phone Number
3Enter Your Desired Password
4Enter Your Name
5Select the Main Category and an Optional Sub-Category
6Choose Your Plan
7Verify Your Email
8Add All Your Links
9Reorder and Share Multiple Links

Linktree Tips

  • Keep your Linktree fresh: Just like any other social media platform, you need to keep your Linktree updated and direct traffic to fresh content to keep people engaged.
  • Profile picture: Your profile picture is the first thing people will see when they visit your Linktree, so make sure it’s on brand and high-quality.
  • Use keywords in your bio: Just like with any other social media platform, your bio is searchable, so make sure to use keywords that describe what you do and what people can expect to find on your Linktree.
  • Add new links often: The whole point of Linktree is to give people quick and easy access to all of your content, so make sure to add new links often.
  • Use analytics to see what’s working: Linktree has built-in analytics that shows you how many people are clicking on each link, so use this data to see what’s working and adapt accordingly.
  • Cross-promote your Linktree: Just like with any other social media platform, the more places you promote your Linktree, the more people will see it.
  • Prioritize Your Links: Arrange your links in order of importance or relevance. Highlighting your most critical or timely links at the top can improve engagement.
  • Regular Updates: Keep your Linktree fresh by regularly adding new links and removing outdated ones. This keeps your content relevant and engaging for repeat visitors.
  • Engage with Analytics: Utilize Linktree’s analytics (available in paid plans) to track which links are performing best. This data can inform your content strategy and help you understand your audience’s preferences.
  • Clear and Concise Descriptions: Use straightforward and compelling descriptions for your links to encourage clicks. Clarity helps users know exactly what to expect when they click on a link.

Maximizing Your Linktree for Business Growth

Incorporating Linktree into your business’s online strategy can significantly enhance your digital footprint, drawing more traffic to your content and offerings. Here’s how to leverage Linktree to foster business growth:

  • Highlight Your Latest Offerings: Regularly update your Linktree to feature your newest products, services, or content at the top. This ensures that your audience is always aware of what’s new and exciting in your business.
  • Promote Special Offers and Events: Use your Linktree to drive attention to limited-time offers, sales, webinars, or events. The immediacy of these links can encourage quick action from your audience.
  • Streamline Customer Journeys: Organize your Linktree links in a way that guides potential customers through a logical progression, from learning about your offerings to making a purchase or inquiry. This structured approach can simplify the decision-making process for your audience.

Integrating Linktree with Your Marketing Strategy

To fully harness the power of Linktree, integrate it into your broader marketing strategy. Here are some ways to ensure that your Linktree complements your marketing efforts:

  • Consistent Branding: Ensure that your Linktree page reflects your brand’s visual identity. Customizing the background, color scheme, and logo on your Linktree can reinforce brand recognition.
  • Social Media Synergy: Promote your Linktree across all your social media platforms, not just Instagram. Including your Linktree in your Twitter bio, Facebook page description, or LinkedIn profile can expand its reach.
  • Email Marketing Integration: Include your Linktree in your email signature or in newsletters to provide subscribers with easy access to your comprehensive online presence.

By strategically incorporating Linktree into your business’s online presence and marketing strategy, you can enhance user experience, drive traffic to your content, and ultimately support business growth. Whether you’re using the free version or investing in a paid plan, Linktree offers a versatile and effective way to consolidate your online links and streamline your audience’s access to your digital world.

Linktree Alternatives

While Linktree is a popular choice for centralizing online links, exploring alternatives can offer unique features or better alignment with specific business needs. Here are a few options to consider:


Linkpop is powered by Shopify and is a great alternative if you have an eCommerce business. It has great analytics and makes it easy to sell your products right from your TikTok Instagram bio link.


Koji is a solid Linktree alternative for influencers, content creators, and small businesses. It’s super quick and easy to set up your landing page and provides a seamless experience for audiences.


A third alternative to Linktree is AllMyLinks. The biggest advantage they have over Linktree is that they’re 100% free and provide analytics for users at no extra charge.


Offers personal web page creation with the ability to link to various online profiles and content, catering to professionals looking to showcase their portfolio.


Provides a more customizable and interactive experience, allowing users to embed content directly from other platforms such as Spotify or YouTube.


Targets businesses and influencers with features like built-in messaging, payment links, and the ability to create more detailed landing pages.


  • READ MORE: 10 Secrets to Success on Instagram for Small Business Users

Can you make money with Linktree?

It’s possible to make money with Linktree, but it’s not a guarantee. You’ll need to put in the work and promote your Linktree profile if you want to earn any income from it. A few ways to potentially make money from your Linktree are to promote products or services as an affiliate, sell digital products, or collect donations.

How many followers do you need for Linktree?

To use Linktree, you don’t need a certain number of followers. However, being able to include your Linktree link to your social media profiles will vary based on the platform you’re using. For example, you can add your Linktree link to your Twitter bio even if you have zero followers. With TikTok on the other hand, you’ll need at least 1,000 followers to be able to add a link to your bio.

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Kevin Ocasio Kevin Ocasio is a staff writer for Small Business Trends and has been with the team for 2 years. He holds certifications in SEO, digital marketing, and content marketing. Kevin is also certified in Information Technology Technical Support Fundamentals.