The 19 Most Profitable YouTube Niches

youtube niches

YouTube is one of the top social media platforms today and presents many opportunities for content creation. The best way to grow a YouTube channel and make money online through your videos is to have a strong niche and show your expertise.

If you’re not sure where to get started when it comes to developing your particular niche and generating channel ideas, this article is for you. We’ll look at some of the most profitable youtube niches out there to help you create the best video content.

What is a YouTube Niche?

Before diving into YouTube niches, it’s crucial to take a step back and understand what the term entails. A YouTube niche refers to the type of content a YouTube channel focuses on, and it is a way for the creators to show they are a specialist in a specific topic. YouTube niches can span across different types of content and even go into sub-niches, depending on the creator.

For example, some channels may focus on gaming-related content, and others may be even more niche by only talking about specific games or one gaming aspect. Similarly, niches like cooking may concentrate on certain types of foods or specific cuisine or talk about cooking in general. But ultimately, a YouTube niche is a way for content creators to focus on a topic and attract viewers based on that specialism. By focusing on a specific niche, a YouTube channel can develop a loyal following of viewers interested in the same type of content.

The Most Profitable Niche on YouTube

The great part about YouTube is that there are a wide variety of niches to choose from, but also room to create your own niche and have your own point of view. Based on YouTube stats and the different types of Youtube videos currently trending, there are some clear indicators of popular niches to go into.

Some of the most popular YouTube niches include tech videos, step-by-step instructions and how-to’s, and product reviews. Other popular niches include gaming, beauty and wellness, educational videos, health and fitness, travel, productivity, and product reviews.

Profitable YouTube Niches

Choosing the Perfect YouTube Niche: Our Methodology

As a small business owner or entrepreneur looking to venture into the world of YouTube, one of the most critical decisions you’ll make is selecting the right niche for your channel. The niche you choose will significantly impact your channel’s growth, engagement, and long-term success. In this section, we’ll break down the essential criteria you should consider when determining the ideal niche for your YouTube content. By the end of this guide, you’ll be equipped with the knowledge to make an informed decision that aligns with your passion, target audience, and business goals.

Here’s a breakdown of the factors to keep in mind, along with a scale indicating their importance:

  1. Passion and Expertise (Importance Scale: 8/10):
    • How passionate are you about the niche?
    • Do you have expertise or knowledge in this area?
  2. Target Audience (Importance Scale: 8/10):
    • Is there a sizable and engaged audience interested in the niche?
    • Can you identify your ideal viewers within this niche?
  3. Competition (Importance Scale: 6/10):
    • How many other YouTubers are in the same niche?
    • Is there room for your channel to stand out and provide unique content?
  4. Monetization Potential (Importance Scale: 6/10):
    • Can you potentially make money through ads, sponsorships, or affiliate marketing in this niche?
    • Is there a demand for products or services related to the niche?
  5. Sustainability (Importance Scale: 6/10):
    • Is the niche likely to remain relevant in the long term?
    • Are there ongoing trends or developments in the niche?
  6. Content Ideas (Importance Scale: 8/10):
    • Can you come up with a variety of content ideas within this niche?
    • Will you be able to consistently create engaging content?
  7. Personal Interest (Importance Scale: 8/10):
    • How personally interested are you in the niche?
    • Will you enjoy creating content in this area over the long term?
  8. Resources and Equipment (Importance Scale: 6/10):
    • Do you have access to the necessary equipment and resources to produce quality videos in this niche?
    • Are there high production costs associated with this niche?
  9. Brand Alignment (Importance Scale: 6/10):
    • Does the chosen niche align with your personal brand or business goals?
    • Will it help you achieve your overall objectives?
  10. Audience Engagement (Importance Scale: 8/10):
    • Can you effectively engage with your audience in this niche?
    • Are you open to feedback and interaction with your viewers?

Profitable YouTube Niches

19 of The Most Profitable YouTube Niche Ideas

If you’re seeking out the best YouTube business ideas and new ways for accessing YouTube audiences, niching down is an absolute must. We’ll look at some of the top niches on YouTube to help you find the best niche for your channel

1. Gaming Niche

If you’re thinking about ways to start a youtube channel, one of the most popular niches to consider is gaming. There are many types of gaming channels out there, including gameplay, strategy, game reviews, and more. If you’re interested in gaming and want to earn money, then being part of a gaming niche could be the right fit.

2. Funny Videos and Random Videos

Another popular niche is to entertain through your YouTube videos. Many YouTube influencers have built their channel by creating funny videos, including pranks and stand-up comedy, as well as random videos showcasing something funny.

3. Music Videos

Creating your own YouTube videos could be a great option if you are a musician looking to connect to a large audience. You can reach your target audience for music while also creating amazing videos for your music, and you can share a wide range of music styles on your YouTube channel.

4. Autonomous Sensory Meridian Response (ASMR)

Another online business idea for YouTube is to create ASMR videos, as that is one of the highest-paying niches that attract a lot of YouTube views. ASMR videos are one of the best YouTube channel ideas for creating a faceless YouTube channel.

ASMR content can include different types of sounds and music as a form of ambient or background noise (e.g., fire sounds, beach sounds), or you can go down a sub-niche and create other types of sound content to get more audience towards your channel.

Profitable YouTube Niches

5. Niches with Educational Content

Another profitable YouTube channel idea is to create educational content. This is one of the more profitable niches and includes content such as tutorials and teaching videos. If you have specialized knowledge, teaching others can be a great method for making money online while enabling you to create videos that help others learn.

6. Niches Showing Life Hacks

Life hack content remains one of the most profitable YouTube niches, especially if you create productivity hack content. Life hacks can also be a great YouTube niche if you can create videos relating to home maintenance hacks or other video content that shows people an easy way to do something – whether it’s at home, on the computer, or in other areas.

7. Personal Finance

Personal finance is a growing niche and has the potential to become one of the most profitable niches on YouTube over time. Personal finance can include quality content on investing, stock trading, saving, budgeting, and other ways to help people manage their money. Personal finance is a good niche as there is comparatively low competition and plenty of opportunity to create truly unique video content.

8. Lifestyle Niche

Lifestyle YouTubers have been a staple part of YouTube for a long time, and lifestyle tends to be one of the best niches on YouTube because there is so much flexibility in the type of video content you create. Some lifestyle content focuses on fashion, and others focus on travel and showing their Youtube journey as they grow their channel.

Profitable YouTube Niches

9. Sustainable Fashion YouTube Channel

Building on the previous niche, you can sub-niche and build your following by creating video content relating to sustainable fashion. It is one of the best YouTube niches as not many others are creating video content about the topic, and sustainability is coming more into focus.

10. Software Reviews

With so many software products currently out there, another good YouTube niche to consider is doing software reviews. You can create a YouTube channel based on providing fair and comprehensive reviews about different types of software, and sub niches by focusing on software in specific areas (e.g., accounting, productivity, etc).

11. Make Money Online

Content about making money is one of the best YouTube niches since it’s a topic that everyone is interested in. You can create content on making money via digital marketing, using YouTubeSEO and YouTube ads to make money, and how to make money on various social media channels.

12. Technology and Gadgets

One of the most profitable niches on YouTube is content revolving around technology and gadgets. The competition is fierce for this one, as many channels are talking about tech, so it’s essential to distinguish yourself around the content you create. For example, you could focus on reviews, walkthroughs, or explanations of how different types of tech work. You could also look at other channels to identify missing gaps in content to make accessing YouTube audiences easier.

13. Makeup Tutorials

Makeup tutorials are one of the best niches for videos and have been another mainstay of YouTube for a long time. Many channels have gained a million subscribers and more by showing how to use makeup. You could focus on detailed looks or simple makeup tutorials that people can easily follow at home.

14. Fitness YouTube Channel

Fitness is one of the best YouTube niches and tends to be one of the most profitable YouTube niches currently out there. You can create follow-along fitness content such as HIIT and strength workouts, or create educational videos related to fitness and health.

15. Home Improvement

You can create videos on home improvement tips, advice, and DIY tutorials to help people take care of regular maintenance for their houses.

16. Cars YouTubeChannel

If you’re a car enthusiast, your YouTube channel can focus on creating videos around cars, including the latest car news and reviews, and answering user questions about cars and car maintenance.

19. Food YouTube Channels

Food is always a popular subject on YouTube, and there are many niches and YouTube business ideas to consider. For example, your channel could focus on specific cuisines, recipe videos, cooking advice, restaurant reviews, and other food-related topics.

YouTube NicheDescription
GamingConsider gameplay, strategy, reviews, and more within the gaming niche. It's a popular choice with potential for monetization.
Funny & Random VideosCreate entertaining content, including pranks, stand-up comedy, and random funny videos to engage your audience.
Music VideosShowcase your music and connect with a large audience. Share a variety of music styles on your channel to reach your target audience.
ASMR (Autonomous Sensory Meridian Response)Create ASMR videos featuring soothing sounds and music to attract a dedicated viewer base. Explore various sub-niches within ASMR.
Educational ContentShare specialized knowledge through tutorials and teaching videos, making money while helping others learn.
Life HacksProduce content on productivity hacks, home maintenance tips, and other innovative solutions that make viewers' lives easier.
Personal FinanceOffer quality content on investing, stock trading, saving, and budgeting. This niche has relatively low competition and room for unique content.
LifestyleCreate flexible content covering various topics like fashion, travel, and personal growth, allowing for diverse video content.
Sustainable FashionExplore sustainability in fashion and build a unique following by addressing this emerging topic.
Software ReviewsReview different types of software, providing comprehensive insights and focusing on specific areas like accounting or productivity.
Make Money OnlineCover money-making strategies through digital marketing, SEO, YouTube ads, and social media channels. A highly engaging niche.
Technology & GadgetsStand out in the tech niche by offering reviews, walkthroughs, or explanations of various tech products and innovations. Identify gaps in content to capture your audience's interest.
Makeup TutorialsShare makeup techniques, detailed looks, or simple tutorials for beauty enthusiasts.
FitnessCreate follow-along fitness content or educational videos related to health and wellness, catering to fitness enthusiasts.
Home ImprovementProvide tips, advice, and DIY tutorials on home maintenance, helping homeowners take care of their houses.
CarsFocus on cars, covering car news, reviews, and addressing user questions about cars and maintenance if you're a car enthusiast.
Parenting & ChildcareShare parenting tips, advice, and parenting-related content to help new parents navigate the challenges of raising children.
Travel & AdventureDocument your travels and adventures, offering insights, recommendations, and travel tips to inspire and inform your audience.
FoodDelve into the world of food with specific cuisines, recipes, cooking advice, restaurant reviews, and other food-related topics to cater to food enthusiasts.

The Importance of Choosing the Right YouTube Niche

Choosing the right niche on YouTube is crucial to ensure that you are attracting an engaged and consistent audience. It’s important to pick a niche that you are passionate about and that will attract viewers when you undertake digital marketing for your channel

By choosing the right niche, you can create videos that people will enjoy watching and help you build a successful YouTube channel. Here are 5 reasons why you should choose a YouTube niche:

  1. Relevancy: Picking a profitable YouTube niche enables you to create focused and relevant content.
  2. Engagement: Niching down makes it easier to build an audience that is interested in your content and continues to engage with it
  3. Standing out: Rather than get lost in a sea of YouTube videos, having a niche helps you stand out from other YouTube channels.
  4. Expertise: Having a niche positions you as an expert and allows you to connect with other content creators.
  5. Revenue: You’re more likely to make ad revenue when you have a niche, as advertisers pay more to be featured on your channel. Plus, having a niche makes it easier to monetize your channel.

How to Choose a Niche on YouTube

Choosing a niche on YouTube is essentially all about you. What kind of content do you feel comfortable creating? And how willing you are to share videos within that niche. Here are some tips to help you decide on your YouTube niche:

  1. Passion: It is essential to pick a niche that you are passionate about and that you can regularly create content for, as this will help you to reach and engage with your audience.
  2. Something missing: Before selecting your niche, research the market to see what kind of content is already out there and how you can differentiate yourself
  3. Potential audience reach: You might also want to consider the size of the niche and the possible audience you would reach within that niche against other competitors.
  4. Focus on fresh ideas: If you’re looking to set your goal for a million subscribers or more, the best way to do this is by having fun with your content and thinking outside the box! Offer something unique to viewers to keep them coming back to you.
Tips for Choosing a Niche on YouTubeDescription
PassionSelect a niche that aligns with your passion, ensuring you can consistently create engaging content that resonates with your audience.
Identify Something MissingConduct market research to identify gaps in existing content within your chosen niche. Differentiate yourself by offering something unique that stands out.
Assess Potential Audience ReachConsider the size of the niche and evaluate the potential audience you can reach within that niche, taking into account the competition from other creators.
Focus on Fresh IdeasTo set ambitious goals like reaching a million subscribers or more, prioritize creativity and innovation in your content. Think outside the box and offer viewers something fresh and unique that keeps them returning to your channel.

What Factors Factors Affect YouTube Channel Earnings?

If you’re wondering how much money do YouTubers make, the answer isn’t as straightforward as you might think. Ad revenue is generated based on advertising through Google AdSense and YouTube CPM rates.

Advertisers place as on YouTube videos via Google Adsense, and YouTubers are paid a certain amount per 1,000 ad views (YouTube CPM rates). However, to qualify for Google AdSense, YouTube channels need a certain number of subscribers and types of contet.

YouTube Niche

The niche you select, including the size of the audience and the competition, will affect how much your channel earns.

YouTube Video Topic

Once you select a niche, the number of views, subscribers, and type of content all play a role in the income generated by the channel,

Topic Intent

Whether the topic is closely aligned with YouTube SEO, including what users are searching for (I.e., their intent versus your topic) is important.

Length of the YouTube Video

The quality and length of the YouTube video also make a difference, as longer videos tend to be more valuable from an ad revenue perspective.

Location of the Viewer

Where viewers are located will also make a difference as Youtube pay for ad clicks is weighted against what location the viewer has.

Final Thoughts

Finding the right YouTube niche is a crucial step in your journey to building a successful channel and potentially earning money online. While YouTube offers a vast array of niches to explore, selecting the one that aligns with your passion, expertise, and potential audience is essential.

Understanding the concept of a YouTube niche is the first step. A niche represents the core theme or topic around which your channel revolves. It allows you to showcase your expertise and attract viewers who share an interest in that specific subject matter. Niches can be broad, like technology, or very specialized, like sustainable fashion.

To maximize your chances of success on YouTube, it’s beneficial to choose a niche that not only interests you but also has the potential for engagement and growth. Some of the most profitable YouTube niches include gaming, funny and entertaining videos, music, ASMR, education, life hacks, personal finance, lifestyle, sustainable fashion, software reviews, making money online, technology and gadgets, makeup tutorials, fitness, home improvement, cars, food, and more.

Selecting the right niche is essential for several reasons:

  1. Relevancy: A well-chosen niche ensures that your content is focused and relevant to your target audience. This relevance increases the likelihood of viewers engaging with your videos.
  2. Engagement: Niching down makes it easier to build an audience that shares a genuine interest in your content. Engaged viewers are more likely to like, comment, and subscribe to your channel.
  3. Standing Out: In a crowded YouTube landscape, having a niche helps your channel stand out. It sets you apart from competitors and establishes you as a specialist in your chosen field.
  4. Expertise: Focusing on a niche positions you as an expert in that area, which can lead to collaborations with other content creators and industry recognition.
  5. Revenue: Advertisers are willing to pay more for ad placements on channels with well-defined niches and engaged audiences. Monetizing your channel becomes more accessible when you cater to a specific niche.

When selecting your YouTube niche, consider your passion, knowledge, and willingness to create content consistently. Research the market to identify gaps and opportunities within your chosen niche. Additionally, think creatively and aim to offer something unique to viewers to keep them coming back for more.

Earning a million subscribers or more on YouTube is a challenging but achievable goal. Success on YouTube requires dedication, patience, and a genuine connection with your audience. Consistently creating high-quality content that resonates with your niche’s interests and needs is key to growth and potential monetization.

Remember that while ad revenue is a significant source of income for many YouTubers, it’s not the only avenue. Affiliate marketing, merchandise sales, sponsorships, and crowdfunding are additional ways to generate income as your channel grows.

In summary, finding the right YouTube niche is a pivotal step toward building a successful channel. It’s a balance between your interests and what resonates with viewers. By selecting a niche that aligns with your passion and expertise, you increase your chances of not only reaching a million subscribers but also building a thriving YouTube presence that can potentially generate income and create a lasting impact in the YouTube community.


How do I Find YouTube Niches?

Finding a niche on YouTube means figuring out what kind of content you want to create and share with viewers. You can find a niche by researching popular topics and trends, looking at what other successful YouTubers are doing, and focusing on creating content on topics you are interested in and passionate about.

What is the Easiest Niche on YouTube?

The easiest niche on YouTube is the one you are most interested in and knowledgeable about, making it easier to create video content consistently.

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Myra Nizami Myra Nizami is a staff writer for Small Business Trends and has been with the team for 3 years. She is also a freelance writer and researcher with a Bachelor's degree from Cornell University and a Master's from Kings College London.